The Social Psychology of Consumer Behaviour
1st Edición
0335230563
·
9780335230563
© 2002 | Published: August 16, 2002
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Series editor's foreword
List of tables and figures
Acknowledgements
Introduction
overview of consumer behaviour
Attitudes
content, structure, processes
Consumers are emotional, too
From cognitive processes, attitudes, and emotions to action
Attitude change
the elaboration likelihood model of persuasion
Cognitive processes
Glossary
References
Index.
List of tables and figures
Acknowledgements
Introduction
overview of consumer behaviour
Attitudes
content, structure, processes
Consumers are emotional, too
From cognitive processes, attitudes, and emotions to action
Attitude change
the elaboration likelihood model of persuasion
Cognitive processes
Glossary
References
Index.