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Retailing Management ISE

1266247416 · 9781266247415
Retailing Management, highlights the many ways the retail industry has transformed and evolved over the past several years. In keeping with market-leading tradition, it focuses on key strategic issues with an emphasis on financial considerations and … Leer Más
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$1,800.00
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SECTION I THE WORLD OF RETAILING

1. Introduction to the World of Retailing

2. Types of Retailers

3. Digital Retailing

4. Multichannel and Omnichannel Retailing

5. Consumer Behavior

SECTION II RETAILING STRATEGY

6. Retail Market Strategy

7. Financial Strategy

8. Retail Locations

9. Retail Site Location

10. Information Systems and Supply Chain Management

11. Customer Relationship Management

SECTION III MERCHANDISE MANAGEMENT

12. Managing the Merchandise Planning Process

13. Buying Merchandise

14. Retail Pricing

15. Retail Communication Mix

SECTION IV HUMAN RESOURCES AND STORE MANAGEMENT

16. Human Resources and Managing the Store

17. Store Layout, Design, and Visual Merchandising

18. Customer Service

Retailing Management, highlights the many ways the retail industry has transformed and evolved over the past several years. In keeping with market-leading tradition, it focuses on key strategic issues with an emphasis on financial considerations and implementation through merchandise and store management. Strategic and tactical issues are examined for a broad spectrum of retailers, both large and small, domestic and international, selling both merchandise and services.