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Online Access Strategic Management: Creating Competitive Advantages ISE

1266292721 · 9781266292729
Strategic Management, written by authors Dess, McNamara, Eisner, and Sauerwald continues its tradition of being readable, relevant, and rigorous. Its engaging writing style minimizes jargon to maximize readability. It provides examples from managemen… Leer Más
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PART 1: STRATEGIC ANALYSIS

1. Strategic Management: Creating Competitive Advantages

2. Analyzing the External Environment of the Firm

3. Assessing the Internal Environment of the Firm

4. Recognizing a Firm’s Intellectual Assets: Moving beyond a Firm’s Tangible Resources

PART 2: STRATEGIC FORMULATION

5. Business-Level Strategy: Creating and Sustaining Competitive Advantages

6. Corporate-Level Strategy: Creating Value through Diversification

7. International Strategy: Creating Value in Global Markets

8. Entrepreneurial Strategy and Competitive Dynamics

PART 3: STRATEGIC IMPLEMENTATION

9. Strategic Control and Corporate Governance

10. Creating Effective Organizational Designs

11. Strategic Leadership: Creating a Learning Organization and an Ethical Organization

12. Managing Innovation and Fostering Corporate Entrepreneurship

PART 4: CASE ANALYSIS

13. Analyzing Strategic Management Cases

Strategic Management, written by authors Dess, McNamara, Eisner, and Sauerwald continues its tradition of being readable, relevant, and rigorous. Its engaging writing style minimizes jargon to maximize readability. It provides examples from management practice and societal themes including environmental sustainability, ethics, globalization, entrepreneurship, data analytics, and Artificial Intelligence (AI) to make the content relevant. It draws on the latest research by management scholars and insights from executives to balance accessibility with rigor. 

They provide separate chapters on the role of intellectual assets in value creation (Ch. 4), entrepreneurial strategy and competitive dynamics (Ch. 8), and fostering entrepreneurship in established organizations (Ch. 12). This version includes all the text and 38 cases.