Loose-Leaf for Strategic Management of Tecnological Innovation
El envío se realiza por medio de paquetería FEDEX.
- Considere que el tiempo de envío toma de 7 a 10 días, por favor ingrese su dirección lo más exacto posible para evitar demoras por parte de la mensajería.
- Para pagos en BBVA, NO REDONDEAR el monto, por favor pague por transferencia electrónica.
Preface
Introduction 1
PART ONE
Industry Dynamics of Technological Innovation 13
Sources of Innovation 15
Types and Patterns of Innovation 43
Standards Battles and Design Dominance 67
Timing of Entry 89
PART TWO
Formulating Technological Innovation Strategy 107
Defining the Organization's Strategic Direction 109
Choosing Innovation Projects 129
Collaboration Strategies 153
Protecting Innovation 183
PART THREE
Implementing Technological Innovation Strategy 209
Organizing for Innovation 211
Managing the New Product Development Process 235
Managing New Product Development Teams 265
Crafting a Deployment Strategy 283
INDEX 311
Analyze. Formulate. Implement.
Melissa Schilling’s Strategic Management of Technological Innovation, 5e approaches the subject of innovation management as a strategic process. It is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation.