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Global Business Today - Connect - 1 año

12th Edición
6071524768 · 9786071524768
Global Business Today sets the standard for International Business courses, at both  undergraduate and graduate levels. It is relevant (timely, comprehensive), practical (focused on applications of concepts), and integrated (logical flow of topics f… Leer Más
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Connect es una plataforma de cursos completa que te permite llevar a tus estudiantes más lejos. Te apoya automatizando el trabajo de preparación que consume mucho tiempo, simplificando la incorporación de instructores en cualquier sección y mostrando más información con menos clics.

Con Connect, cada uno de tus estudiantes puede disfrutar de una experiencia de aprendizaje digital personalizada, diseñada para ayudarles a optimizar su tiempo de estudio y mejorar su rendimiento académico.

Consulta el ISBN y duración con tu docente previo a realizar la compra de tu licencia.

Global Business Today sets the standard for International Business courses, at both  undergraduate and graduate levels. It is relevant (timely, comprehensive), practical (focused on applications of concepts), and integrated (logical flow of topics from chapter to chapter). The success of past editions was based on the incorporation of leading-edge research, the use of the up-to-date examples and statistics to illustrate global trends and enterprise strategy, and the discussion of current events within the context of the appropriate theory. Building on these strengths, the 2024 Release focused on the following: 
1. Incorporate new insights from scholarly research. 
2. Make sure the content covers all appropriate issues. 
3. Make sure the text is up to date with current events, statistics, and examples. 
4. Add new and insightful opening and closing cases in most chapters. 
5. Incorporate global EDGE™ features in every chapter. 
6. Connect every chapter to a focus on managerial implications.