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Fundamentos de administración Ebook
1st Edición
6071527945
·
9786071527943
© 2025 | Published: October 30, 2025
When the economy is soaring, business seems easy. Investing in the stock market seems like a sure bet when the bulls are carrying the market higher and higher. But the reality is that things change.The great economic recession of 2008 eradicated the …
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CHAPTER 1 MANAGING AND PERFORMING
CHAPTER 2 THE EXTERNAL AND INTERNAL ENVIRONMENTS
CHAPTER 3 ETHICS, CORPORATE RESPONSIBILITY, AND SUSTAINABILITY CHAPTER 4 MANAGERIAL DECISION MAKING .
CHAPTER 5 PLANNING AND STRATEGIC MANAGEMENT
CHAPTER 6 ORGANIZATION STRUCTURE
CHAPTER 7 THE ADAPTIVE ORGANIZATION
CHAPTER 8 LEADERSHIP
CHAPTER 9 MOTIVATING FOR PERFORMANCE
CHAPTER 10 COMMUNICATING
CHAPTER 11 HUMAN RESOURCE MANAGEMENT
CHAPTER 12 INTERNATIONAL MANAGEMENT
CHAPTER 13 ENTREPRENEURSHIP
CHAPTER 14 THE INCLUSIVE ORGANIZATION
CHAPTER 15 MANAGERIAL CONTROL
CHAPTER 16 CREATING AND LEADING CHANGE
When the economy is soaring, business seems easy. Investing in the stock market seems like a sure bet when the bulls are carrying the market higher and higher. But the reality is that things change.
The great economic recession of 2008 eradicated the real estate boom of the early 2000s and crushed stock prices and company profits, leading to widescale layoffs and high unemployment.
The economy slowly but steadily recovered during the 2010s. Employment across all sectors of the economy hit record highs, wages rose, and stocks enjoyed the longest bull run in history.5 This historic expansion came to a devastating halt when the COVID-19 pandemic forced the economy to shut down in March and April 2020, putting millions of people out of work overnight and forcing all companies, from Fortune 500 multinationals to local mom-and-pop stores, to rethink how they do business.