Digital Marketing ISE
1264860668
·
9781264860661
Digital Marketing is targeted primarily at undergraduate courses in Digital Marketing. It may also be used in certificate and graduate programs. It is grounded in marketing theory and concepts and adopts a strategic and analytical approach with globa…
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1: Digital Marketing in a Digital World
2: Creating Value through Digital Marketing Strategy
3: Digital Consumer Behavior and Customer Relationship and Experience Management
4: Website Marketing Strategy
5: Search Engine Optimization (SEO) Strategy
6: Search Engine Marketing (SEM) Strategy
7: Email Marketing Strategy
8: Social Media and Community Marketing Strategy
9: Mobile Marketing Strategy
10: Digital Brand, Trust, and Reputation Management Strategy
11: Digital Marketing Legal, Ethical, Privacy, and Security Considerations
12: Trends and the Future of Digital Marketing
2: Creating Value through Digital Marketing Strategy
3: Digital Consumer Behavior and Customer Relationship and Experience Management
4: Website Marketing Strategy
5: Search Engine Optimization (SEO) Strategy
6: Search Engine Marketing (SEM) Strategy
7: Email Marketing Strategy
8: Social Media and Community Marketing Strategy
9: Mobile Marketing Strategy
10: Digital Brand, Trust, and Reputation Management Strategy
11: Digital Marketing Legal, Ethical, Privacy, and Security Considerations
12: Trends and the Future of Digital Marketing
Digital Marketing is targeted primarily at undergraduate courses in Digital Marketing. It may also be used in certificate and graduate programs. It is grounded in marketing theory and concepts and adopts a strategic and analytical approach with global examples. The material can be used in any teaching format: in-class, online, and hybrid. Not only does it reference some of the latest digital marketing tools, it also emphasizes current marketing
trends and shows how these may be applied.
trends and shows how these may be applied.