Connect for Marketing Simulation Suite

With the Marketing Simulation Suite, you have the flexibility to design your course to align with any Marketing textbook, giving you the opportunity to bridge the gap between concepts and application. This standalone offer gives you access to three types of simulation experiences: --Role-Playing, in which each ABA focuses on one topic and includes both objective questions as well as branching questions; --Marketing Mini-Sims, in which each simulation focuses on a different element of the marketing mix and encourages students to make business decisions using the information provided to achieve their “mission goal”; and--Practice Marketing Full Simulation, in which students discover what it takes to be an effective marketing manager by launching a new product to market, analyzing sales results, collecting competitive information, and refining their strategies to maximize results.