Career Companion: Marketing
1st Edición
0076610772
·
9780076610778
© 2012 | Published: October 25, 2011
McGraw-Hill Workforce's Career Companion series provides up to date career information and contextualized skill practice to help learners explore and prepare for careers. Marketing, Sales, and Service introduces readers to this career cluster by expl…
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McGraw-Hill Workforce's Career Companion series provides up to date career information and contextualized skill practice to help learners explore and prepare for careers. Marketing, Sales, and Service introduces readers to this career cluster by exploring career pathways and jobs within the field, education and training requirements, work environments, and current industry trends. Preparation for career readiness and success in marketing careers is provided through applied workplace skills practice using real-world scenarios set within the industry.
Features:
Brief descriptions of current high-growth jobs, with projections of changes in the industry over timeIndustry-specific education and training resources to prepare for careersTips and techniques for finding employment within the industryIdentification of the key academic skills needed to be successful within the industryOpportunities to practice and apply key career readiness skills in reading, mathematics, and locating information, contextualized to industry-specific careers