• Ingresar
  • Mi Carrito 0)
main product photo

Business Communication ISE

1266940103 · 9781266940101
In Business Communication: Developing Leaders for a Networked World, Peter Cardon takes a practitioner and case-based approach to help students develop an understanding of how course content applies to the business world. The author stresses why cred… Leer Más
Añadir a la Lista de Deseos
$2,000.00
Gracias este es un libro electrónico o EBOOK, para poder utilizarlo debes de crear una cuenta en VitalSource Bookshelf esta es una Aplicación Gratis. Una vez que has creado tu cuenta, dentro de la plataforma debes de redimir los distintos códigos que hayas adquirido para poder leer tus libros.
  • Ingresa a tu libro desde cualquier lugar o dispositivo, con acceso a internet o sin acceso.
  • Crear notas, y apuntes en tus lecturas.
  • Puedes realizar búsquedas a los conceptos que necesites de manera rápida y fácil.
Part One: Introduction to Business Communication
1. Establishing Credibility
2. Interpersonal Communication and Emotional Intelligence
3. Team Communication and Difficult Conversations
4. Inclusion in a Diverse Workplace
5. Global Communication
6. Creating Effective Business Messages
7. Improving Readability with Style and Design
8. Email and Other Traditional Tools for Business Communication
9. Collaboration Tools and Social Media for Business Communication
10. Routine Business Messages
11. Persuasive Messages
12. Bad-News Messages
13. Research and Planning for Business Proposals and Reports
14. Completing Business Proposals and Reports
15. Planning Presentations
16. Delivering Presentations
17. Employment Communications
Appendix A: Punctuation, Number Usage, and Grammar
Appendix B: Formatting for Letters and MemosAvailable only at www.mcgrawhillcreate.com/cardon or in the e-book within McGraw Hill Connect®.
AI Chapter: Using AI with Purpose and the Human Touch
Bonus Chapter: Crisis Communications and Public Relations Messages
Bonus Appendix: Creating Proposals and Business Plans

In Business Communication: Developing Leaders for a Networked World, Peter Cardon takes a practitioner and case-based approach to help students develop an understanding of how course content applies to the business world. The author stresses why credibility is essential to effective communication today. Integrated with Connect for Business Communication, Cardon explores bedrock communication principles while also staying up-to-date with cultural and technological changes in the business environment—transforming learners into leaders for a networked world. Importantly, the text discusses AI in every chapter, reflecting the transformational nature of technology on business communication, with a bonus chapter that emphasizes how AI can be used with purpose and with the human touch.