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Introduction to Mass Communication ISE

11th Edición
1260590089 · 9781260590081
In today’s media rich world, Introduction to Mass Communication keeps media literacy and culture at its core. Using examples of the past to show how mass communications got their roots, and keeping current with the present’s emerging technologies… Leer Más
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Part 1 Laying The Groundwork

Chapter 1 Mass Communication, Culture, and Media Literacy
Chapter 2 Convergence and the Reshaping of Mass Communication

Part 2 Media, Media Industries, and Media Audiences

Chapter 3 Books
Chapter 4 Newspapers
Chapter 5 Magazines
Chapter 6 Film
Chapter 7 Radio, Recording, and Popular Music
Chapter 8 Television, Cable, and Mobile Video
Chapter 9 Video Games
Chapter 10 The Internet and Social Media

Part 3 Strategic Communication Industries

Chapter 11 Public Relations
Chapter 12 Advertising

Part 4 Mass-Mediated Culture in The Information Age

Chapter 13 Theories and Effects of Mass Communication
Chapter 14 Media Freedom, Regulation, and Ethics
Chapter 15 Global Media


Glossary
Index


In today’s media rich world, Introduction to Mass Communication keeps media literacy and culture at its core. Using examples of the past to show how mass communications got their roots, and keeping current with the present’s emerging technologies and trends, Introduction to Mass Communication gives students a deeper understanding of the role media plays in both shaping and reflecting culture.  By understanding and evaluating the ways in which media convergence is changing the landscape of media today, students are encouraged to think critically about their own roles in society as active media consumers.  Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media technologies and industries.  The tenth edition maintains its commitment to enhancing students’ critical thinking and media literacy skills.  New and updated material, such as the 2016 Presidential election and the use of social media to link fans with artists and their music, reflects the latest developments in digital technologies, and highlights the most current research in the field.