Connect Online Access for Marketing Simulation Suite
2nd Edición
126402925X
·
9781264029259
© 2020 | Published: May 7, 2019
With the Marketing Simulation Suite, you have the flexibility to design your course to align with any Marketing textbook, giving you the opportunity to bridge the gap between concepts and application. This standalone offer gives you access to three t…
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Connect es una plataforma de cursos completa que te permite llevar a tus estudiantes más lejos. Te apoya automatizando el trabajo de preparación que consume mucho tiempo, simplificando la incorporación de instructores en cualquier sección y mostrando más información con menos clics.
Con Connect, cada uno de tus estudiantes puede disfrutar de una experiencia de aprendizaje digital personalizada, diseñada para ayudarles a optimizar su tiempo de estudio y mejorar su rendimiento académico.
Consulta el ISBN y duración con tu docente previo a realizar la compra de tu licencia.
Con Connect, cada uno de tus estudiantes puede disfrutar de una experiencia de aprendizaje digital personalizada, diseñada para ayudarles a optimizar su tiempo de estudio y mejorar su rendimiento académico.
Consulta el ISBN y duración con tu docente previo a realizar la compra de tu licencia.
With the Marketing Simulation Suite, you have the flexibility to design your course to align with any Marketing textbook, giving you the opportunity to bridge the gap between concepts and application. This standalone offer gives you access to three types of simulation experiences:
-Role-Playing, in which each ABA focuses on one topic and includes both objective questions as well as branching questions;
-Marketing Mini-Sims, in which each simulation focuses on a different element of the marketing mix and encourages students to make business decisions using the information provided to achieve their “mission goal”; and
-Practice Marketing Full Simulation, in which students discover what it takes to be an effective marketing manager by launching a new product to market, analyzing sales results, collecting competitive information, and refining their strategies to maximize results.
-Role-Playing, in which each ABA focuses on one topic and includes both objective questions as well as branching questions;
-Marketing Mini-Sims, in which each simulation focuses on a different element of the marketing mix and encourages students to make business decisions using the information provided to achieve their “mission goal”; and
-Practice Marketing Full Simulation, in which students discover what it takes to be an effective marketing manager by launching a new product to market, analyzing sales results, collecting competitive information, and refining their strategies to maximize results.